The Advantages And Disadvantages Usage Blog..

Bloggers are people with attitude. They say there’s a book inside everybody. Well, the Web and blogs have let the book out! There has literally been an explosion of opinion. Traditionally, public relations was about honing a silvery message that communicated exactly what the organization wanted us to hear. Now, we can hear all sorts of voices on the subject. It’s true democracy at work.

The advantages of blogs :

1. The consumer and citizen are potentially better informed and this can only
be good for the long-term health of our societies and economies.

2. Blogs have potential to help the organization develop stronger
relationships and brand loyalty with its customers, as they interact with the
‘human face’ of the organization through blogs.

3. Blogs, in an intranet environment, can be an excellent way of sharing
knowledge within the organization.

4. Blogs can be a positive way of getting feedback, and keeping your finger on
the pulse, as readers react to certain pieces, suggest story ideas, etc.

5. Blogs can build the profile of the writer, showcasing the organization as
having talent and expertise.


The disadvantages of blogs are :

1. Most people don’t have very much to say that’s interesting, and/or are
unable to write down their ideas in a compelling and clear manner.

2. I have often found that the people who have most time to write have least
to say, and the people who have most to say don’t have enough time to write it.
Thus, the real expertise within the organization lays hidden, as you get drowned
in trivia.

3. Like practically everything else on the Web, blogs are easy to start and
hard to maintain. Writing coherently is one of the most difficult and
time-consuming tasks for a human being to undertake. So, far from blogs being a
cheap strategy, they are a very expensive one, in that they eat up time. As a
result, many blogs are not updated, thus damaging rather than enhancing the
reputation of the organization.

4. Organizations are not democracies. The Web makes many organizations look
like disorganizations, with multiple tones and opinions. Contrary to what some
might think, the average customer prefers it if the organization they are about
to purchase from is at least somewhat coherent.


As an individual, I would highly recommend that we have some sort of publishing strategy, whether it be a blog,writing articles for magazines, website or whatever. This is an age where we will build our professional reputation word by word. Start off by finding something people care about and that us care about.